The aim of the MBA in Luxury Hospitality Management programme is to equip students with the skills and expertise to take on management positions in the hotel industry or in luxury companies with high standards of service quality. 

MBA in Luxury Hospitality Management graduates have an in-depth and critical view of issues relating to the management of organisations. They have the ability to take responsibility for running projects from an operational point of view.  They are in a position to seek out new levers for company growth, providing solutions for increasing sales and profitability either directly, through new customers or new products, or indirectly, through marketing and communication. They rely on the sales, marketing, finance and legal functions to help increase the company’s profitability.

Graduates with an MBA in Luxury Hospitality Management are qualified to : 

• • Analyse the market 
  • Define strategic and operational objectives
  • Define brand and product policy 
  • Draw up an omni-channel marketing matrix 
  • Developing a customer-focused corporate culture
  • Identify and monitor performance indicators 
  • Define and developing marketing and sales policies 
  • Ensure business development 
  • Study and interpret economic and financial dashboards to guide the management of the business
  • Calculating sales forecasts and contribution margins 
  • Allocating resources to optimise the profitability and value of the business
  • Ensure the financial and economic sustainability of the BU
  • Identifying and defining HR needs 
  • Recruit and build their team
  • Uniting and mobilising teams
  • Supporting HR developments 
  • Define the “Brand” strategy 
  • Providing a product offering that meets the expectations and consumer trends of the target customer
  • Managing and optimising financial resources
  • Use digital tools to manage customer relations 

The assessment procedures are as follows :

Case study (strategic diagnosis) 

Based on a real company situation, the students, after having carried out a diagnosis, compete in the development of a strategic analysis. 

Case study (strategic game)

Based on a real situation (business case), a business development plan is drawn up. The customer experience strategy is outlined, including objectives and recommendations in the areas of loyalty and reactivation. 

Business game

Simulation of a company’s economic development strategy in a dynamic, real-time context.

Management Report 

Submission of a 30-50 page written report on a management issue. The report must include the management of a team (from recruitment to integration) or project management situation. 

Business game

A business game puts students in a competitive situation in the retail market. The game has a strong digital dimension.

Pecha Kucha

Analysis of a market or company that has established a permanent or temporary partnership. 

This degree qualifies students for positions such as :

• • Hotel manager 
  • Operations manager
  • Regional manager
  • Brand development manager
  • F&B manager
  • Accommodation manager 
  • Events manager
  • Front Office manager
  • Sales manager 
  • Guest Relation Manager.